NEOMARİN İLE SENDE UÇ

NEOMARİN İLE SENDE UÇ

DIGITAL CAMPAIGN | SOCIAL MEDIA

It is a Facebook Game Application that we prepare for Neomarin Shopping Mall. ( Advergame)

The fiction starts with the participant’s access to canvas application page by sign in via Neomarin Shopping Mall Facebook page. The partipant completely fills up the form that s/he confronts, then reaches the main page. Here, s/he briefly sees the introduction of the game and the award. The participant starting the game by clicking the button ‘’PLAY’’ encounter with the buildings within shadow ofİstanbul. s/he tries the plane in the game to take forward from left to right by bounding via the button ‘’space’’ . S/he restarts the game by losing a ‘’life’’ if s/he crushes any building. The participants start the game with five ‘’life’’ , the players who wants to get more ‘’life’’ needs to invite their friends to the game. Every friend accepting the invitation brings in +1 life to the participant.ın consequence of the game, respectively, 8 couples (16 people) getting the highest points won İstanbul Trip by Plane.

At the end of the period, in Sen de Uç, the total number of the performed invitation among the participants is over 1000. All these numbers provided an increse in positive rates in the number of the followers,access and interaction of Neomarin Shopping Mall Facebook Page.

CASE STUDIES