Antalya Migros is a shopping center located in Antalya, Turkey. Antalya Migros Shopping Center wanted to create campaign combined with social media and shopping mall, named Face of Antalya.
Campaign aims to find 2 new faces of the center and it gives participants a chance to become a celebrity.
Firstly we established an effective road map for Face of Antalya. Face of Antalya campaign had three important goals: to reach target audience, increase contest participation and to increase fan page numbers. So we created a place with Facebook app where participations could upload photos.
To enter, entrants like the Antalya Migros Facebook page and then upload photos to win, and then share their photos with friends for win a vote.
- Facebook fan page numbers nearly 8.000 increase
- Over a 2.000 comments posted on Facebook and it saw contest participation satisfactory
- Facebook campaigns becoming a necessity for the Antalya Migros shopping center
- Face of Antalya Facebook application allows Antalya Migros a great combination of data