ANKAmall is rated as one of Turkey’s top 10 shopping centers. The shopping center located in Ankara wanted to use social media platforms for social media marketing. Working with ANKAmall we’ve expanded the company’s Ankara presence across social media to include Facebook, Twitter and Instagram. We launched lots of contests, interactive apps, Facebook ads with creative content for ANKAmall and 100.000 people liked the ANKAmall Facebook Page in a short time.
Also we ran a lots of Twitter contests at four-month for ANKAmall's Twitter. During the contests, hashtags received more than 1.000 mentions for each and @avmankamall Twitter account gained 5.000 followers.
Furthermore we launched a Twitter campaign, named #ankamalldeyince.
In this way we increased the brand awareness on online platforms, with social media platforms being the primary advertising channel for the ANKAmall shopping center.
- 100.000 people liked the ANKAmall Facebook Page in a short time
- Ankamall gained 2.000 followers with that competition